Vision

To be an avenue that promotes baby care and healthy lifestyle in Singapore, Asia Pacific, and beyond, based on the foundational principle of SHARE products: Safe, Healthy, Affordable, Reliable, and Exclusive

Mission

To source and distribute products that address the concerns and needs of our consumers – babies, adolescents, and parents alike – in Singapore, Asia Pacific, and beyond
To provide easy access to healthy, premium, and nutritional products based on the SHARE principle via a diverse network of online and brick-and-mortar stores

Our HistorySince its inception in 2013, Jitta Trading has been at the forefront of importing bestselling products from South Korea and Thailand. Our products are responsibly sourced based on the needs of our target market, as well as healthy, organic, and wholesome standards.